PROJECT

Logo Design

CLIENT

Jim Crotty

DESCRIPTION

I had first found Jim's work online while I was looking for local photographers in the area several years ago. I had already a good idea of the style he needed and after a brief phone conversation I knew which direction to go with. Even though he wanted just a type treatment I always like to explore graphical icons/representations. I had two concepts, one of the text by itself, and another with the camera icon (and if you notice, the camera form the initials J and C) with a sans serif font below. Jim had asked me to attempt to merge the two after being drawn to the typeface (which had been manipulated) and this is the final result.