Sending the right message

Monday this week I was looking at a billboard and did a double take. I realized now what the sign was supposed to read. It was an advertisement for a soft drink and it was SUPPOSED to say something along the lines of "Save Your Buck". Well the billboard was placed near the ground off the highway and accessible to people. Someone had gotten creative and changed the "B" to an "F". Now the whole message was gone and it was derogatory. It didn't last long because today (Wednesday) I noticed the billboard was replaced (same billboard but sans graffiti).

That was an expensive oops on the part of making sure your ad placement is out of reach from looters if your message could be easily edited to send the wrong message.

On a side note, a person would have less than a second to read the billboard as it was immediately after an overpass.